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Noni known as Morinda Citrifolia ( Botanical Name ) is an small tree that grows a average height around 10-20 feet. The leaves are thick, shiny, dark green and deeply veined. The fruits have an unusual shape and about 3 - 5 inches long, ovoid & yellowish- white & become quite soft at maturity.

• This small evergreen tree has large bright green elliptical leaves. The fruit is borne on stalks that arise opposite to an unpaired leaf. The fruit starts out as a small lump that swells, produces flower, then forms into the fruit.
• Can be grown in adverse climatic conditions, even it comes very well in any type of degraded and unfertile land with any type of soil, performs better in sandy loam soil.
• Climate :- Tropic - subtropics /heavy rainfall to drought hit areas. Tolerates to saline, alkaline, water logging, sever drought and heavy wind. Mean annual temperature 20-450
• The only perennial crop starts flowering at the age of 10th month & gives harvestable yield from at the end of 20th month onwards.
• This is the only perennial crop that flowers & fruits throughout the year.
• We can get fruits from the plant at any desirable season through horticultural techniques.
• One single plant can yield more than 300 kgs of fruits per annum at maturity.
• There is no severe pest and disease attack like other crops.
• Each and every part of the plant is useful in one or more ways.
• Simple live fence can protect the plant from cattle browse.
• Planting time: During monsoon season (June - October).
• Seedlings no. of plants per acre 275 - 290 plants.

Spacing : 12' x 12' with Pit size of 2’ x 2’ x 2’

Preparatory Cultivation : Ploughing and leveling the land to optimum level.

Irrigation : Noni thrives with moderate irrigation and can survive even in drought conditions, once the plant is established. Irrigate during early stages of the crop as required depending upon the moisture condition.

Weeding : Weed growth can be controlled by drip irrigation. First 2 years weeding has to be done manually whenever required.

Pest & diseases : Normally Noni crop is resistant to pest and diseases. However if require it can be controlled easily by organic pesticides.

Morinda cultivation - Cost and Benefits :

• Estimated investment for Morinda cultivation in One Acre - Rs.50,000/
• 3rd year Break-even for investments.
• Be tension free up to 50 years.

Proposed Return For 5 Acres for The Period of 10 Years

Years	Yeild Per Tree Per Year	No Tree For	No Of Kgs Yeild	Total Amount
3	20 Kgs	1450	29000	217500
4	50 Kgs	1450	72500	543750
5	80 Kgs	1450	116000	870000
6	110 Kgs	1450	159500	1196250
7	150 Kgs	1450	217500	1631250
8	200 Kgs	1450	290000	2175000
9	250 Kgs	1450	362500	2718750
10	300 Kgs	1450	435000	3262500

Average Price calculated at Rs.7.50 Per Kg.

The Project :

The project aims at commercial cultivation of Noni, a plant with Health Enhancing properties with improved varieties to assist in raising the profile of this plant from traditional, folk medicine to mainstream Natural Health Product.

Noni is a highly profitable evergreen small tree with elliptical leaves. It grows well in any type of soil and climatic conditions. It produces fruits which look like a small custard Apple. The tree gives fruits throughout the year.

Noni is mainly found in Southeast Asia, Australia, and it has been distributed in many regions in India. It can be seen near the coastal areas, in open lowlands, grasslands, and in disturbed forests of the dry tracts.

Nabard : Nabard to boost noni cultivation Ranchi, Aug. 13: The National Bank for Rural and Agriculture Development (Nabard) has decided to introduce and promote cultivation of noni (morinda citrifolia).

News headlines : Formulation India to boost noni cultivation By Stephen Daniells, 14-Aug-2008
The Indian National Bank for Rural and Agriculture Development (Nabard) is forming a farmers’ club to promote the cultivation of noni, according to reports.

ANIFPDCL ventures into ''NONI'' cultivation :
Friday, May 09 2008 20:42 (IST)
Port Blair, May 09 (UNI) Andaman and Nicobar Islands Forest Plantation and Development Corporation Limited (ANIFPDCL), a sick government undertaking firm, has decided to venture into the Noni, cultivation business in Andaman and Nicobar Islands.